Renault Logan Racing Driving School
Role: Art Director
Renault needs to send an innovative direct mail to its current customers, to promote the Renault Logan Racing Driving School.
My idea was to create an exciting experience through a print invitation. So, I designed a system to imitate the speed of the car, where the user pulled a Renault Logan paper car and released it to see how far they could go.
Creative copy:
‘This is the feeling that you will have when you drive one of our new racing vehicles. Renault Logan Racing Driving School’.
