SABMiller - Pony Malta, Campaign Key Visual
Role: Art Director
Pony Malta is a non-alcoholic malt beverage with high nutritional content and the preferred drink of Colombian children and young people.
The campaign idea was to encourage young people not to be afraid to face new challenges. For this reason, the key visual was reinforced with the slogan ‘Don’t let anything stop you’.
Project Credits: Photography & Post: Platinum, Creative art director: Alejandro Benavides
