WESTPAC – Animated Digital OOH


A series of animated digital out-of-home videos were created as part of the Westpac brand marketing strategy to reach customers on key public spaces, highways, and private venues.

Below is a sample of different formats and animations styles.

Role

Interactive design


Portrait Format

Location:
Main streets around Australia, metro trains & cinemas.

Landscape Format

Location:
Main streets around Australia and the Airport departure passengers terminal.

Boulevard - Departure passengers